The 5 Predictable Paths

There is more than one way to win clients on LinkedIn. The right path depends on how you build trust, how your audience buys, and what kind of sales conversations you want to create.

Content in the Feed

For businesses that build trust through regular posts, useful ideas, and visible expertise.

Email & Newsletters

For businesses that need to nurture people over time with deeper thinking and repeat touchpoints.

Events & Webinars

For businesses that sell well when they teach, explain, and create authority at scale.

Relationship-Led Selling

For businesses that grow through conversations, comments, visibility, and relationship-building.

Targeted Prospecting

For businesses that benefit from starting direct conversations with the right people.

Everyone sits on LinkedIn waiting for leads to appear.

But nobody gets clients by waiting around wondering what to do next.

The problem?

You’re probably following someone else’s playbook.

Trying a mix of content styles, tactics and advice that don't feel like you.

So everything starts to feel forced... and the results (or lack of them) knock your confidence.

I see it all the time, great people, with a great offer, stuck spinning their wheels because they don’t have a strategy that suits them.

Here’s the fix:

There are 5 proven ways to grow and win on LinkedIn. You only need one, the one that matches your natural strengths, feels authentic, and actually gets results.

This scorecard will show you exactly which path you should be on. No more second-guessing. No more throwing spaghetti at the wall.

Just a clear route to building presence, relationships, and consistent leads, your way.

Brands We've Worked With

Why I Created This

I created this quiz because most people know LinkedIn can work, but they are not sure what they should actually be doing on it.

There are five proven paths to winning clients on LinkedIn. The key is finding the one that fits how you sell, how your buyers make decisions, and how you want to run your business.

Dave Falkner l MD, Maverrik

This isn’t just a score, it’s a strategic shortcut.

A fast, focused diagnostic for anyone using LinkedIn to create more conversations, pipeline and clients without wasting time guessing what to do next.

It’s free and only takes 3 minutes.